Ultamodan is a cutting-edge fashion site with a difference. Founded by a thoroughly modern fempreneur Davina, what started out as a solo venture has since developed into a community; where women seek to build each other up, fostering confidence, pursuing empowerment and breaking down restrictive barriers.

Based in the heart of London - one of the world’s main fashion epicentres, Ultamodan is dedicated to bringing you the latest top trending fashions all at affordable prices.

We sell hundreds of hot hand-picked looks from our fulfilment centres in China to virtually every country globally. But what really sets us apart from the pack is our mission to ensure that all females have a place to feel, express and understand that being a woman is a privilege. A safe hub to start those discussions about issues that continue to affect women, to break down those boundaries that objectify and help them move forward to a more united and courageous place.

We are most proud to say that we donate to The Pennine Domestic Abuse Partnership. PDAP is a key provider of domestic abuse support for those subjected to, or at risk of, any form of domestic violence.