Nicole Whitesell is the Founder and CEO of ADORN, one of the largest boutiques in Portland, OR, with four brick-and-mortar locations and a flourishing e-commerce store.

A Portland native, Nicole opened her first store in 2009, after realizing there was a serious gap in the retail market for women’s boutiques with a real-world, body-positive attitude.

Nicole built the company around this concept, creating ADORN’s signature “BFF philosophy”; a groundbreaking approach to making fashion fun, approachable, and inclusive for women of all ages and sizes.

Nicole’s sharp eye for talent and trends and strong instincts for bold business decisions have made ADORN a game-changer in the Portland fashion scene.