Free Shipping on Orders $99+ at Rapala.com! Shop 12 Brands, 1 shopping cart. Featuring Rapala, VMC, Sufix, Storm, Luhr-Jensen and More!
New Panfish Tool Combo + Free Shipping Orders $129+ 2/23u
New Panfish Tool Combo available now at Rapala.com! The perfect set of essential tools to compliment your collection.
40% Off + Free Shipping: StrikeMaster Electra Lazer
Save 40% Off the StrikeMaster Electra Lazer + Free Shipping at Rapala.com while supplies last!
New Clothing Collection 10% Off
Shop and Sport the latest clothing collection from Rapala.com! Featuring Hoodies, Long Sleeve T-shirts, Tees, Womens and More! Save 10% with coupon code FISH10!
Shop the New SkitterV Topwater Bait at Rapala.com! Featuring an exclusive V-Rap body design combined with tail weighted balance allowing the lure to cut quick with the snap of the rod!
Buy One Get One Shadow Rap Series 50%
Buy One Get One Shadow Rap Series 50% Off at Rapala.com! Limited time only!
Super Duper Lure Kit Prism 2/23u
New Super Duper Lure Kit at Rapala.com! Equally effective cast or trolled on light line, the Super Duper will take trout, bass and panfish! Free Shipping on Orders $129+!
Save up to 40% Off Clearance at Rapala.com! 99 Newly added discounted items including multiple brands. Featuring StrikeMaster, Blue Fox, Luhr-Jensen, Storm and More!
40% Off + Free Shipping: MarCum LX-5i Dual Beam True Color Sonar Flasher System
Save 40% Off the MarCum LX-5i Dual Beam True Color Sonar Flasher System + Free Shipping at Rapala.com while supplies last!
Free Shipping + Tackle Box with 716 Piece Crimping Tool Combo Kit
Free Shipping on the 716 Piece Crimp Tool Rigging Kit at Rapala.com! Includes a Tackle Box and Full Rigging Instructions! Discount automatically applied at checkout!
Shop the New 360GT Searchbait at Rapala.com! Featuring a rattling, weighted, life-like jig head, and easy-to-rig entrance and exit holes indicated on lure body!
40% Off + Free Shipping: Big Volt Electric
Save 40% Off the Big Volt Electric + Free Shipping at Rapala.com while supplies last!
Shop Springs Best Sellers at Rapala.com with Free Shipping on Orders $129+! Featuring Lures, Knives, Freshwater and Saltwater Gear, and More!
New Performance and Protective Apparel
Shop new apparel from Rapala! Featuring ProtectUV, Aqua FX, and Freshcare anti-microbial Long-Sleeve Ts at Rapala.com! Free Shipping on Orders $99+.
Shop New Arrivals at Rapala.com! Were constantly adding new items to our catalog, from new colors to new cant-live-without tools, so check back often!
