Our story is a love story. East meets west. James met Masa. Clean beauty met performance.

Jame and Lynn have a passion for haircare that is unmatched. James has had an unwavering commitment to formulate clean haircare products that hydrate like nothing else for the past decade (which is how long it took to create MASAMI's clean formulation). He wanted people to feel great about their hair everyday -- not just great because their hair looked amazing, but their hair was truly healthy, hydrated and manageable.

Botanically hydrating Mekabu, beneath the Wakame leaf, is filled with ocean vitamins and minerals to leave your hair healthy, shiny and gorgeous. All of MASAMI's products are infused with Mekabu powder, fresh from Japan where we source it from a family owned seaweed company.

MASAMI Shampoo gently cleanses and nourishes for the ultimate in botanically hydrated hair. MASAMI Conditioner leaves hair healthy, soft and silky. MASAMI Styling Cream provides a light hold but keeps hair flawlessly in place while adding botanical hydration, protection and shine. And MASAMI Shine Serum brings hair to life, providing weightless shine, reflection and Mekabu hydration.

Giving you the ultimate in hydrated hair, because Hydration Is Life.