GfK is the unparalleled, always-on, AI-powered intelligence platform and consulting service for the consumer products industry, globally.

We are revolutionizing real-time access to critical knowledge.

In a world of data overflow, disruption and misuse, picking up the right “signal from the noise” is key to success. Together with our attention to detail and advanced AI, we provide you with world-class analytics that deliver not just descriptive data but also actionable recommendations – helping to boost sales, as well as organizational and marketing effectiveness.

We are independent and trusted.

GfK is impartial, with no vested interest. It is a testament to this integrity that our highest standards serve the world’s leading brands, and reset industry benchmarks.

We turn knowledge into an engine for sustainable growth for the shapers of tomorrow.