Fusion Belts began in 2012 when Lisa, a nurse and mom of three, moved from New Jersey to Florida and took up running. She realized there wasn’t a stylish yet practical way to carry her phone, keys, and money while running. Nor was there a wearable, comfortable solution to store items at a theme park or on the soccer field with her kids. Lisa wanted a product that was friendly for all body types (unlike most sports belts) and durable (unlike flimsy Velcro products).