We began as a concept in July 2014 and launched our online store in November of that year. We launched with 30 brands and around 500 products, all beauty and skincare. Now we are a lot bigger and have added home, fashion, food, and health to the mix.

Julie's husband Tom quickly joined the team and he runs the Finance and Operations side of the business. Since 2014 the team has grown and we have an inspirational and dedicated team that drive the business forward every day. We remain a privately owned business that is 100% Australian owned and operated. We don't have any investors, so we can remain true to our values and ethics, and be focused on you, our customers, always.

We started our journey in Galston, NSW and stayed there until late 2018. In Galston is Rosie the pig, F&F's ambassador. We grew out of Galston so moved to North Rocks - sadly we couldn't take Rosie with us but she remains happy and full of carrots in Galston - she is still the owner of Julie and Tom! Rosie reminds us every day how smart pigs and animals are, and how we should cherish and respect them. She inspires us to do better, every single day.