Annie's Way hopes to transform the skin through their highly effective and sensorial products. The brand's butterfly logo was chosen to symbolize the end result of achieving beautiful skin from using her products. Annie's global best-selling 100% silk sheet masks and jelly masks help transform and rejuvenate skin in as little as 20 minutes.

Growing up in a family who has worked in the cosmetic manufacturing business for 30 years, Annie's Way founder Annie Wu was destined to become a brand founder. Her family's factory is now the Annie's Way's self-owned factory, which has also obtained the high standard of double ISO9001 and ISO22716 certifications. Her close ties to and expertise in manufacturing have allowed her to stay one step ahead of the game and to constantly innovate and provide her customers with the newest and best skincare products easily.

"My goal is to create and manufacture the highest quality natural products to best take care of everyone's skin in the world," says Annie.

With unique "silver ion" technology and jelly masks, Annie's Way has become one of the most famous Taiwanese skincare brands in the world and the recipient of the Taiwan Excellence Award in 2018.